NFC Tags in Real Estate: A Modern Tool in Real Estate Marketing

What is NFC in real estate?

Radio waves are used by NFC (near-field communication) tags, a type of wireless technology, to enable communication between devices that are nearby to one another.

These are discreet, tiny gadgets that can be included into a range of items. Because of their price, versatility, and ease of usage, they can therefore be applied in a variety of industries.

Additionally, NFC tags in real estate improve the leasing experience for potential tenants by serving as a link between actual and virtual locations.

What are NFC tags used for?

NFC tags can be used for more than just contactless transactions. They can even be used to initiate virtual apartment tours. Additionally, applicants can use an NFC-enabled smartphone as an NFC key fob for keyless entry.

These gadgets are also strong since they provide a smooth means of exchanging data.

For example, potential tenants can simply tap their smartphone on a well-placed NFC tag on a flier or lease sign. This gives a potential buyer the ability to instantly obtain important details such as cost, square footage, property attributes, neighborhood features, and more.

How does an NFC tag work?

Utilizing RFID (radio-frequency identification) technology, NFC tags enable communication between devices in close proximity. An NFC reader, such as a smartphone or other NFC-capable gadget, interacts with the NFC tag to accomplish this.

A microchip that can store data and enable communication with the NFC reader is also incorporated into every NFC tag. This microchip can also store a wide range of data, including payment and contact details, URLs, and more.

Benefits of NFC tags in real estate

• Access Control : NFC key fobs are utilized in properties to enable contactless access control. A resident only needs to put their NFC-capable smartphone close to a scanner to enable automated entry to achieve this. A more powerful access control system is required, though, if you want to use NFC access control for long-distance applications, such as granting cars automatic access.
• Virtual apartment tours : virtual tours of apartments. In search of cutting-edge self-displaying technology? If so, virtual apartment tours are frequently enabled using NFC tags. NFC tags can be integrated with URLs that go to certain websites or mobile applications in order to achieve this goal. Thus, you are able to host virtual tours on these pages. Simply place the NFC tag in a prominent area of the property, such as a room, common area, or other focus of interest, to do this. Next, potential customers can automatically start a virtual tour on their smartphone by tapping the tag with an NFC-capable handset.
• Contactless payments : Among the most popular uses of NFC tags is contactless payment processing. They are therefore a very useful instrument for handling payments in the real estate industry.
• Enhance the leasing process : NFC technology is frequently employed to monitor who has accessed particular data. Send follow-up emails to potential customers who have utilized NFC tags to discover more about your property in light of this. NFC tags thus provide a practical means of tracking leads in real estate and guiding prospects through your sales funnel.

Drawbacks of NFC tags in real estate

• Restricted range : The purpose of NFC tags is to be used in close proximity. They are thus not the best for long-distance uses.
• Dependent on the power source : For NFC tags to work, a steady power source is necessary. Therefore, without a battery backup, they will not function during a power outage.
• Restricted amount of storage : NFC tags are not the best option for widespread or large-scale properties due to their restricted power supply.
• Vulnerable to deterioration : Over time, NFC tags in high-traffic locations may become less effective.